FINE JEWELLERY WITH A LASTING IMPRESSION, NOT A LASTING IMPACT

Our Story

Welcome to Myjoul (My-Jewel). We're a contemporary fine jewellery studio based in London. We saw an opportunity in the fine jewellery market to create jewellery that was not only sustainable but fairly priced too. From the beginning the vision was simple - to design fine jewellery that leaves a lasting impression, not a lasting impact. We pride ourselves on doing things differently, sustainably and beautifully.

meet the team

We are Mahsa and Georgia, two friends who in 2024 decided to follow our passion and pour all our love and energy into creating Myjoul after successful careers in marketing. Our brand is a testament to sustainability, ethical production, and extraordinary jewellery that lets you express yourself. We believe the perfect piece of jewellery is the one you never have (or want) to take off.

Our timeless designs are suitable for everyday wear and special occasions, meant to be cherished and passed down through generations. We hope our jewellery brings you as much joy as it has brought us designing them.

Follow our journey in our monthly journal.

With love,

Mahsa & Georgia

#1

creation

Myjoul jewellery blends traditional craftsmanship with modern design, inspired by nature’s beauty—the waves of the ocean, the curves of leaves, and the sparkle of the night sky.

#2

Production

We partner with skilled artisans in Thailand who masterfully craft our beautiful jewellery from recycled gold.

Our Team Favourites

Prism Gold Earring Set

£95

gold earring studs connected with a chain

Impress Gold Chain

£185

Glance Emerald Earring

£75

Cascade Gold Chain Long

£145